As per statistics, 60% of the world population is on the internet. So, it is important for your business to have an online presence. If your business is not available online then you are missing a big chunk of the audience. To grow your business online you need to have a digital marketing strategy. Different business requires a different digital marketing strategy. Want to know what digital marketing strategy is best for the real estate business? In this article, you will get to the best digital marketing strategy for real estate.
Why Digital marketing is important?
Digital marketing helps businesses to stay a step ahead of its competitor. It is cost-effective as digital marketing is less expensive than traditional marketing. Digital marketing helps your business to reach more people. It helps you in Brand awareness, Lead generation, understating of consumer behavior, and Sales, etc. To build a brand online you need digital marketing. A digital marketing plan is essential to take your business to next level.
What is a Digital marketing strategy?
A digital marketing strategy describes a series of actions that use online marketing channels to achieve various goals. Every business requires a different strategy. First, you need to define your business objectives and which goals you want to achieve and after that according to your needs and requirements prepare a marketing strategy.
The digital marketing strategy can be for
- Long-term goals
- Medium-term goals
- Short-term goals
Setting multiple types of goals allows you to develop a better plan for your business. A web marketing strategy is a crucial part of helping your business grow. Here are some tips to build the best digital marketing strategy for real estate.
Visit Video – Best digital marketing strategy for real estate
(1) Create a user-friendly Website-
A professional website can gain more trust and credibility for your business. your website will provide a professional image and give potential customers a great experience when they visit, whether it’s on their computer, their tablet, or their mobile phone. Basically, the website is an online brochure or catalogue that can be updated at any time. It is much easier and quicker to update information about your products and services on your website than it is in a print brochure or catalogue.
The website is accessible 24 hours a day, 365 days a year. So, it is made easy for your customers to make purchase decisions. A website is a medium to provide information about your work.
But after creating a website, its optimization is also important.
Website optimization tips-
- Test your website speed.
- Optimize your website images
- Fix 404 errors
- Make mobile-friendly website
- Improve user experience
- Do technical S.E.O. of your website.
(2) Pay-Per-Click campaigns-
pay-per-click marketing is good for everyone. Use Google ads to run PPC ad campaigns. S.E.O. is a long process to rank on the search engines. But you can use google ads and can rank on search result pages.
PPC advertising offers a unique opportunity to grow your customer base. You can create brand awareness and can also generate a lot of relevant leads. pay-per-click marketing allows you to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to your site.
Tips for running a Pay-Per-Click campaign-
- Add relevant keywords
- Do keyword research and use Google’s keyword planning tool.
- Add negative keywords
- Don’t add all the keywords into a single ad group.
- Choose the right bid strategy
Run search and display ads using google ads. Use location targeting. Target the right audience and generate relevant leads. Leads are very important for sales.
(3) Create an E-mail campaign-
An E-mail campaign helps you to connect with your customer. According to Smart Insights, the average open rate of emails for real estate businesses is around 27% with a click-through rate (CTR) of 3%. However, the more relevant your content is to a client, the more likely they will be interested in opening the email to see what you have to say.
Create a great Funnel that can attract your customer and can help you in closing the deal. Try to encourage the reader to reply to your e-mails. Use effective E-mail marketing tools. Provide Call-to-Action in your E-mails.
(4) Have a presence on different social media channels-
Firstly, choose the right social media platform for your business. For real estate companies, it is mostly Facebook and Instagram. Try to post regularly about your product and services. Keep your content attractive and authentic. Keep your customer updated and informed of your latest projects. Here is the list of different social media channels that can help you in building your brand.
Knowing your audience is critical when it comes to finding success with social media. Make a content plan and make a strategy to grow engagement. Use social media marketing tools. You can use social media to grow the traffic to your website.
(5) Host a webinar-
Sharing all your expertise as a real estate professional is vital for successful digital marketing. Digital marketing for real estate professionals relies highly on generating inbound leads.
Hosting webinars can give you amazing results than you think. Record your webinars and post them online. Use tools to host the webinars. Webinars generate pretty much perfect sales leads. Webinars are already a big part of the future of how markets flow. In the webinar try to give all the information about your product. Give knowledge to your customer. Try to convert the leads into sales. Add value to customer’s knowledge and understanding.
(6) Run Facebook ads-
Facebook ads work great for the real estate business. Why I am saying this?
Because Facebook has some amazing features for targeting audiences.
- Location targeting- state/region, pin code, city, area
- Age targeting
- Gender targeting
- Language targeting
- Demographic targeting
- Interest-based targeting
- Behavioral targeting- target those who are likely to move or who are searching for the house
- Custom audience- Lookalike audience
Facebook offers a variety of advertising formats, and the Facebook Ads Manager will help you choose a format based on your business’ marketing objectives. Whether you want to raise awareness, prompt consideration of your business, or increase conversions, Facebook offers Mobile News Feed, Desktop News Feed, Right Column, and Instagram ad placements.
(7) Focus on SEO-
SEO, or search engine optimization, is a critical technique to drive leads to your website. When done correctly, your website and web pages will show up higher on search engine results pages (SERPs) during relevant searches.
Elements of a strong SEO strategy
- Meta titles and descriptions
- Social media pages
- Online directories
Upload blogs on your websites. The blog works amazingly in SEO strategy. Content is the king. So, keep your content strong and unique. Do a content audit. Fix broken pages or broken backlinks.
Always spend time on SEO because SEO strategy will help you in ranking on google.
In today’s time, it is best to invest in digital marketing because it is more effective than traditional marketing. In very less time you can reach more people and you can grow your business very fast. Using digital marketing to promote your small business will help you to have a much better chance of business success. Start building relationships with your customer, interact with them, and increase your sales.