Digital marketing is gaining popularity over the years amongst all aspects of life. Be it a large company trying to sell high-end luxury cars, or an SME trying to sell its services, digital marketing has emerged as a very cost-effective option with numerous capabilities. With digital marketing, you have quite a few additional benefits over traditional marketing, such as precise audience targeting. Furthermore, it is very pocket friendly as well. Knowing about the top Digital Marketing tools provides any marketer a competitive edge.
The onset of Covid-19 has given a push for the digital platform. Companies are now finding cost-effective ways to reach potential customers. To our surprise, everything is possible digitally. Be it online schooling, work from home, coaching classes for kids, virtual launches of cars, buying diamonds, online conferences, and the list of online ventures is not exhaustive.
I will take you through some of the essential tools that can boost your digital presence and help you grow your business. But first of all, let us take a look at several reasons for such significance of Digital Marketing.
Why is Digital Marketing very important?
Ever came across one or more of the following scenarios, then it indicates that Digital marketing is the need-of-the hour.
- Cannot affording a high maintenance marketing team.
- Having multiple businesses, and so, cannot integrate the marketing team to take care of all in one go due to budget constraints.
- Not having ample information in regards to what our competitors are doing.
- Not having access to the exact data of our target audience.
- Wanting to optimize our marketing strategy to expand our reach.
If your response to any of the above-stated situations is “YES”, then read on.
Unlike the last decade, the Sales & Marketing teams were the need of the hour. However, digital marketing has emerged as the need of the hour and as the future of sales & marketing. Digital Marketing adds more value to your sales & marketing budget. Backed by real-time data and its analysis, you can get insights like never before to decide your marketing strategies. Thus, let your hard-earned money work in an optimized manner while taking your business to the next level. There are tools available for Social Media Marketing, SEO, E-mail Marketing, Content research, creation and distribution, Analytics etc.
Check out the Top Digital Marketing Tools:
- Google Analytics
- Screaming Frog SEO
SEMrush is a powerful digital tool that can help with keyword research, position tracking, and identification of backlink opportunities. You can also perform (On-page) Search Engine Optimization audits for your website. It also helps with traffic analysis of any website. If you need to do keyword analysis, this is a good tool.
It offers you a free as well as a paid account. Initially, one can get a 14-day free trial to explore full features.
HubSpot offers tools for Customer Relationship Management (CRM) & Customer Service Management (CSM). It is also used for blogging, email marketing, social media, and building landing pages.
So, if you need tools for inbound, HubSpot should be your first choice.
Another great tool for today’s digital marketer is Moz. This tool can help you perform a keyword search, backlink analysis, and page analytics complemented by a great site crawler. Moz offers both paid and free SEO tools.
One of the best available tools available in the market, Google Analytics simply cannot be ignored by a digital marketer. It is a very advanced tool, and if used to its full capabilities, it can provide a lot of insights on customer engagements. Moreover, Google provides a collection of free courses that will help understand the benefit of this tool. You can visit Google Analytics Academy for more information. Google Analytics is a free tool by Google.
Screaming Frog SEO
Screaming Frog helps you to audit your website, identify the errors which are impacting the ranking of your website by analyzing parameters like your Page titles and description, broken links, etc. It is very useful in doing On-Page SEO efficiently. It provides the results of the audit analysis in real-time and hence, saves a lot of time. So, if you want to improve your Onsite SEO for uplifting your website ranking, you cannot ignore Screaming Frog SEO.
Click Here – To know more about using Screaming Frog
If you are a social media freak and do not have any design experience, Canva is the go-to tool. This tool can be easily used to create social images, call to action buttons, and infographics. One does not need to have access to advanced platforms, and this is a very user-friendly tool. This tool will help you to be active and creative on social media.
Hootsuite is a fantastic tool to store and schedule your social media posts on various platforms. You can calculate conversions, ROI, and what people think about your brand, service, or product. The free subscription is offered but comes with limitations. However, users can have a 30-day trial of professional subscriptions.
This tool is a research and monitoring tool to identify trends on specific topics. If your target is to generate social media ideas, blogs, check your brand’s performance and identify influencers, you can consider BuzzSumo. You can take a seven-day free trial to check if it matches your expectations and if you feel comfortable, you can take a subscription.
GetResponse is robust tool for E-mail marketing, Marketing Automation, Conversion Funnels and Paid Ads. It offers a 30-day free trial and then, the paid plans start from $15 per month.
If you want to organize a webinar, GetResponse can help you. You can have a group meeting or a class with GetResponse. It can also help you to create and manage Autoresponders and Landing pages.
The list of top digital marketing tools is getting new inputs with each passing day. It just adds to the options available to a digital marketer for smooth and enhanced functioning of the entire digital marketing process. There are a lot of options available that suit your business needs. Every individual or business needs are different, and for sure, you can find a tool that suits your business.