How do you market your business on social media during Covid-19? How you can increase social media engagement in this pandemic.
It’s a tough question that we don’t have all the answers for.
But as people around the world are adjusting to the new normal of social distancing, small business owners and social media managers are scrambling to pivot campaigns, adjust content calendars, and come up with new creative ideas to market their products or services.
Staying connected is now more important than ever, with people and businesses relying on social media to stay in touch with friends, consume the news, and be entertained.
In fact, Facebook and Instagram have seen a 40% increase in usage due to Covid-19, with views for Instagram Live and Facebook Live doubling in one week.
But just because people are spending more time on social media doesn’t mean it’s business-as-usual.
Overwhelmingly, the most popular question we’ve received lately is “what should I be posting on social media right now?
But as people around the world are adjusting to the new normal of social distancing, small business owners and social media managers are scrambling to pivot campaigns, adjust content calendar’s and come up with new creative ideas to market their products or service.
Staying connected is now more important than ever, with people and businesses relying on social media to stay in touch with friends, consume the news, and be entertained.
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If you are looking for a way to grow your business, you may want to consider Instagram marketing. Instagram is an essential part of many business owners’ social media marketing strategies. The guide covers the benefits of using Instagram for business and top Instagram marketing tips.
5 guiding principles for social media marketing in covid-19
1) Acknowledge
Ignoring Covid-19 or pretending like everything is normal can come across as inauthentic at best, and tone-deaf at worst. Let your followers know that you’re listening and acknowledging our new normal.
Even a simple context can go a long way in showing your followers that you’re listening and caring.
2)Daily posting
Your followers are spending more time online than ever before, and you want to stay connected to them. If you’re unable to market or sell your product or service right now. Focus on sharing content that aligns with your brand values instead.
The copy in your captions is more important than ever before as it can provide context for the content that you shot weeks ago.
3) Be empathetic
Covid-19 is affecting everyone around the world but in different ways. Remember to think outside of your own situation, have empathy for your followers, & offer compassion. With this in mind, think twice before posting memes!
You don’t have to mention Covid-19 explicitly in all of your content, but do take into consideration the tone of your captions and how it could be interpreted by people facing a different reality than you might be in.
4) Provide organic value
Turn your Instagram into a valuable resource for your audience. Focus on engagement first, instead of driving traffic, by providing extra education through videos, carousel posts, or captions-instead of constantly asking to swipe up or click the link in your bio.
Everyone is making a big shift in social content to follow this principle. Instead of using Instagram to drive traffic (fun fact: stories are top traffic drivers!). Try to be hyper-focused on just providing value and education organically on Instagram.
5) Ask for help
If you are struggling, it’s ok to lean on your community, that what it’s there for. Get vulnerable in your content, share your story, and clearly communicate how your followers can support your business right now.
Wrapping it up
It’s a confusing and scary time for brands and consumers alike right now, and there’s no one correct way to act on social. “The way consumers spend their time online over the next few months is going to be very unpredictable. Even if this means an increase in total time spent online, most brands will find it difficult to compete with breaking news, entertainment, and utility,” says Keath.
The best thing marketers can do is be as sensitive as possible to the current health crisis when creating any social media posts or strategies. Also, encourage people to look to data and benchmarks to lend context to what’s happening on social around the globe instead of guessing.
