Having in-depth knowledge of your Instagram audience is an important part of a successful Instagram marketing strategy. Unless you recognize what intrigues and motivates your followers, you’ll have a tough time producing the proper content to interact with them. And unless you recognize once they are active, you won’t have much success reaching them at the proper time.
So it’s important that you simply find out how to seek out your audience on Instagram and find out the simplest Instagram targeting tactics to succeed in them. This post goes to assist you are doing exactly that.
Wondering the way to expand Instagram engagement in 2020? You’re not alone!
With an ultra-smart algorithm and plenty of creative brands competing for people’s attention, it’s harder than ever to extend Instagram engagement. Thankfully, Instagram remains one of the only places to plug your brand online, gain a loyal following. So don’t be disheartened by a slight competition! It’s Time to Reframe How You Think That About Instagram Engagement
Instagram is one of the simplest places to succeed in your audience and build a community of engaged fans. But knowing how well your content is resonating can desire a touch of a challenge. Especially when there’s quite a method to live your engagement.
Today, brands got to look further into their performance metrics and track comments, saves, Instagram Stories views, shares, and even DMs to know how their content is performed.
So with a shift in how we measure engagement, it’s only natural that we modify how we attempt to improve engagement on our feeds. It’s not almost like anymore. Instagram engagement goes to become tons more holistic in 2020! To help you improve your Instagram Marketing strategy, we’re sharing our greatest strategic tips to boosting engagement on your posts, videos, and stories.
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Instagram Marketing : Ways To Increase Engagement –
- Create “savable” content for your feed
- Start conversations with Instagram Stories stickers
- Regularly test & analyze new content types
- Add a component of fun
- Encourage Instagram Stories shares
- Open up about your brand and business
- Write longer captions
- Share data your audience will love
- Create more video content for your grid
- Schedule your Instagram Stories to urge more views
Create “Savable” Content for Your Feed –
Savable content is the thing you recognize your audience will want to read back again at a later time. If you’re trying to think of “savable” content for your feed, think about what’s important to your audience and what will they find value in. This can be anything from an infographic to funny memes or quotes that you simply know will resonate.
Instagram comments and saves are important than ever. So the best thanks to improving your engagement for this year is to make more content that encourages your audience to tap that save button.
Start Conversations with Instagram Stories Stickers –
500 million Instagram accounts use Instagram Stories a day, and we’re expecting to ascertain that number rise in 2020! Because of this, Instagram has been innovating by finding new ways for brands to interact with their followers, within the sort of different engagement stickers for stories.
Instagram Stories Stickers are the best way to encourage your followers to chat and share their opinions and experiences with you, which, in turn, will help create a loyal following that feels connected to your brand.
The interactive Instagram Stories quiz sticker lets you share trivia-style multiple-choice questions with your followers and track the results. When one of your followers “votes” on your quiz, they’ll be able to see whether they got it right and you’ll be able to see how many votes each option received and how each person voted.
Regularly Test and Analyze New Content Types –
Some of the simplest content plans on Instagram come from experimentation! Testing out new sorts of content can feel daunting on Instagram, especially if you are feeling like you’re onto an honest thing and seeing good engagement on your current Instagram Marketing strategy.
Not sure where to start? Here’s a couple of ideas you can try out this month:
#1: Try new content types! Memes, quotes, user-generated content, mini-infographics, or maybe a selfie-style video might be great on your grid or stories!
#2: Experiment with video length on Instagram Stories and IGTV, some brands work well with long-form content on IGTV, while others still favor the short and snappy clips. Try something outside of your norm.
#3: Test out different Stories filters and see if they improve the engagement. AR filers can be a real asset to holding your audience’s attention so test our some of our favorites here!
Add a component of Fun –
Instagram Stories take time, effort, and getting to get right. But that doesn’t mean you can’t have a little fun with it! We’re seeing more and more brands add elements of humor and pop culture references to their posts by adding memes and trending topics to their content.
The new video platform is known for it’s fun and informal video style, and we think it’s a trend that’s trickling into Instagram too. Later, we’re actively injecting some fun into our Instagram Stories, and it turns out, you guys love it! From including AR filters in our stories, to adding memes and GIFs to our feeds, our engagement rates saw a huge uptick when we post something quirky and fun!
But if you can include some fun moments into your Instagram Marketing strategy, get ready to see some real returns in your comments, shares, and likes!
Encourage Instagram Stories Shares –
Did you recognize that you simply can repost a feed post to your Instagram Stories? It’s a handy feature from Instagram that permits your audience to share your content with their followers. Which in turn, will help you reach even more people without you having to lift a finger!
The key’s making content you recognize your audience will want to repost!
Similar to creating savable content, shareable content needs to be highly related to what your audience likes and needs. You can track and measure how many times your grid post has been shared with stories, making it even easier to track and measure what content is performing the best!
Open Up About Your Brand and Business –
A high level of authenticity can go an extended way in building a stronger connection to your audience. Once you can showcase the great with the bad, the struggles alongside the wins, your brand are going to be more relatable to your audience.
Brands and Businesses are taking to Instagram Stories to share more about their company mission, their struggles, open positions, and more background info on why they are doing what they do!
And it’s important to recollect that, presence trumps perfection many big accounts are relaxing their aesthetic to deliver a more authentic and “in the moment” post for his or her audience. Now, you’ll start to ascertain more business leaders and founders fancy Instagram Stories to share the inner workings of the corporate, hosting live Q&A, or simply “popping in to mention hi”.
Write Longer Captions –
Did you recognize that your Instagram caption is often up to 2,200 characters long? That’s an entire lot of space to share with your audience. One of the factors that affect how your Instagram post performs within the algorithm is “time spent on post.” So one of the simplest ways of improving your Instagram engagement is just writing longer captions!
We’re not saying that each caption has got to thousands of words long, but even writing a full sentence rather than just a couple of emojis could assist you to increase Instagram engagement.
So how are you able to write Instagram captions which will increase Instagram engagement? We saw an excellent new trend of brands and businesses taking advantage of this character count and writing longer, more in-depth captions. Even some had to continue their caption into the comments section!
This is an excellent opportunity for your Instagram Marketing Strategy to open up to your audience and keep them informed about your brand and business goals, your products, your business mission, or anything that can’t be said during a one-liner and a couple of emojis!
Share Data Your Audience Will Love –
Posting personalized and data-driven content is a big trend prediction for 2020 and we think it will help drive engagement too.
Ready to try out the trend? Start by looking at your data. For example, if you’re an online retailer, can you see when people like to shop the most? What made the biggest sale of the month? What percentage of your audience voted for a new product?
From this data, are you able to build a story about it to share with your audience or is there one key stat you know your audience will love? While producing data-driven content does take some extra time and preparation to execute, it’s well worth the effort when you see your engagement rates rise!
Create More Video Content for Your Grid –
By incorporating more video content into your Instagram Marketing content plans, you’re almost guaranteed to get more engagement across your profile.
Firstly, when you post a video on your grid or IGTV, that video takes up more space on your viewer screen, so you’re instantly able to fill the screen and grab their attention.
Secondly, if your IGTV video appears on the Explore page, it gets 4x more space on the page than a photo post so all eyes will be on your videos! But creating a video doesn’t need to feel daunting in fact, video content can be easily produced for Instagram Stories, IGTV, and your grid!
Finally, if you’re getting into IGTV, don’t forget to share a 60-second preview of your IGTV video to your feed too!
Schedule Your Instagram Stories to Urge More Views –
Instagram Stories’ views also are a sort of Instagram engagement, and acquiring more loyal viewers of your stories may be a great goal to possess for 2020 if you would like to extend Instagram engagement. But did you recognize that you simply might be limiting your Instagram engagement by posting at the incorrect time, or simply not regularly enough?
To get around this, spend a while monitoring and tracking your Instagram analytics to find out when the simplest time to post is for your audience. Start by checking your Instagram Insights by tapping the bar graph icon within the top right corner of your profile page. With an Instagram Business Account, anyone will have access to their profile’s analytics.
Under the Audience tab, you’ll find an entire host of data about your followers, including when your audience is most active on Instagram broken down by day and by the hour. Once you know your best times to post on stories, you will then batch edit all of your Instagram Stories for the week, and schedule them for your most optimized times using Later!
If you’re currently struggling with coming up with ideas of what to post on Instagram Stories, or you don’t have a lot of time to commit to stories, a good tip is to post your stories at the same time each day. This way, if you were to schedule 3-5 stories for every day at noon that would ensure that you always had active Instagram Stories running for your followers to engage with.
Researching your ideal audience on Instagram isn’t a one-time project. There are no thanks for figuring this out on one occasion and go straight into content creation and promotion and never need to worry about it again.
Instagram audience research maybe a time consuming process. The longer you are taking, the more you study your audience, then ultimately, the more refined and targeted your content strategy becomes. This eventually, aids the overall Instagram Marketing of any business immensely.
Click here – 8 Important Hacks to Boost your Instagram Account