“Content is the reason search began, in the first place.”
— Lee Odden.
Setting up a new business is challenging. Informing people about your business or brand through content marketing is way more challenging.
It can seem intimidating to go at Content marketing all alone – the requirement of resources and tools might be overwhelming for most of us. The thought of allocating budget for required marketing tools, however useful they may be, is not high on the agenda in the cost-constrained scenario. However, it is a necessity. It is equally true that most start-ups hesitate investing in the content marketing tools.
But, would you ever jump into the ocean without a life jacket? Of course not. But when you are faced with the tasks of creating, executing, and measuring a great content marketing strategy without the tools – that’s basically what you are doing.
Luckily, there are tons of free tools out there to make this process a little easier.
Here are the Top 7 Free Content Marketing Tools that you must try:
Content ideation: HubSpot’s Blog Topic Generator
Creating great content is an art – But, to generate effective idea for the content itself needs immense amount of time. Content based on your target audience’s interests, objectives, questions and pain points could create quite an engagement for your business. For this purpose, Blogging is of immense importance.
This is where HubSpot Blog Topic Generator comes to your rescue.
It can help you come up with catchy headings that will attract a lot of visitors and thus will get your content lot of views. Simply go to the Blog Topic Generator — Just type three nouns related to the topic you are considering, and it generates five ideas for blog posts.
Click here – 7 Tips for Content Marketing As A Blogger
Content creation: Grammarly
The biggest mistake you can do while developing content for the website is a grammatical mistake or worse, a spelling mistake for common words. However hard you try, users won’t trust or engage with content with such errors. Normal spell check tools have very limited functionality when it comes to checking grammar or contextual checks in the content. This is where Grammarly comes as the saviour!!
This is a prime example. From grammar, and spelling to style and tone, Grammarly helps you eliminate errors and can even help find the perfect words to express yourself. It helps in making the content unique by providing you a plethora of words for absolute contextual use. Thus, your content can be more concise and to the point by using the word options and grammar checker features of Grammarly.
The chrome plugin can make the entire process quite intuitive and the writing could be edited from windows or tab – one is working on without copy-pasting and checking on the Grammarly website.
Though some advanced features like readability, plagiarism checkers come at a steep price – the basic features are more than enough for most.
Creative designs: Canva
Creating creative designs for your content could take a lot of your bandwidth. Using designing software tools like Adobe Photoshop– apart from a decent investment, require a steep learning curve, and a lot of time before you can proficient in creating good designs using the software.
Canva helps you to drastically reduce your efforts in creating designs for free. It allows you to create presentations, posters, documents, and other visual contents in a tenth of time which other tools take. Quite simple and intuitive for non-graphic background people, – ample of free templates, few hours of effort, and you can create something beautiful which your audience will appreciate.
Check out this video to know more about Canva:
Content Distribution: Social Media Management: Buffer
Content distribution is of prime importance in connecting with your audience. Right content needs to be distributed at the right locations to maximize the reach and impact of the marketing efforts.
We all know the power of social media – sharing content on social media is quite important because it can help drive traffic to the website, create engagement channels, and help grow your personal brand. But, managing various social media accounts – could be quite time consuming, and managing content on them could be even more tedious.
This is where Buffer comes in, – it enables you to manage accounts on social platforms by allowing you to schedule your social media posts on Twitter, Facebook, Instagram, LinkedIn, and other networks for a future time and day. It also helps in analyzing the campaigns- their results, and engagement with their community.
Competitor benchmarking: SEMrush
It’s important to know what your competitors are doing and to understand the factors behind their website’s success or failure, what makes them tick, and what helps them convert, so on and so forth. SEMrush lets you do all these and much more. You can research the keyword strategy used by your competition, project Google ads spends, backlinking opportunities, and so on…
Enter a domain name and it gives the treasure of information about the domain website traffic, keywords, and all other information.
Content Collaboration/planner: Trello
When you really start producing content, you will need some way to manage the process. This is particularly true if you are working with many other writers. Trello is a simple Kanban and project management tool, which means it can be used for many purposes, like growth experiments, sales pipelines, and product feature roadmaps.
Furthermore, as an editorial calendar tool, it is formidable. It will help you manage anything from media to ideas in neat looking and organized cards.
Content analytics: BuzzSumo
Without the right marketing plan, your content adds little value to your business. BuzzSumo is a great multi-purpose content marketing and research tool. It helps you analyze the performance of web content.
It helps analyze what content performs best for any topic or competitor and find key influencers for your content. You can see metrics like social shares, backlinks, and which influencers are sharing a given piece of content.
Content marketing takes a lot of effort, energy, and resources to do well. Remember no tool can be more effective than the resource behind it. It’s tools won’t save a bad content strategy or a bad product, but they’ll certainly help you get the job done faster and effectively.
With the help of the above-mentioned tools, you will be on your way to executing a solid plan to engage audiences and build influence, without spending an extra penny from your budget.