Best Digital Marketing Tools in 2023 

Best DM Tools in 2023

Digital marketing is gaining popularity over the years amongst all aspects of life. Be it a large company trying to sell high-end luxury cars, or an SME trying to sell its services, digital marketing has emerged as a very cost-effective option with numerous capabilities. With digital marketing, you have quite a few additional benefits over traditional marketing, such as precise audience targeting. Furthermore, it is very pocket-friendly as well. Knowing about the top Digital Marketing tools provides any marketer a competitive edge.

The onset of Covid-19 has given a push for the digital platform. Companies are now finding cost-effective ways to reach potential customers. To our surprise, everything is possible digitally. Be it online schooling, work from home, coaching classes for kids, virtual launches of cars, buying diamonds, online conferences, and the list of online ventures is not exhaustive.

I will take you through some of the essential tools that can boost your digital presence and help you grow your business. But first of all, let us take a look at several reasons for such significance of Digital Marketing.

Why is Digital Marketing very important?

Ever came across one or more of the following scenarios, then it indicates that Digital marketing is the need-of-the hour.

  1. Cannot afford a high-maintenance marketing team.
  2. Having multiple businesses, and so, cannot integrate the marketing team to take care of all in one go due to budget constraints.
  3. Not having ample information in regards to what our competitors are doing.
  4. Not having access to the exact data of our target audience.
  5. Wanting to optimize our marketing strategy to expand our reach.

If your response to any of the above-stated situations is “YES”, then read on.

Unlike the last decade, the Sales & Marketing teams were the need of the hour. However, digital marketing has emerged as the need of the hour and as the future of sales & marketing. Digital Marketing adds more value to your sales & marketing budget. Backed by real-time data and its analysis, you can get insights like never before to decide your marketing strategies. Thus, let your hard-earned money work in an optimized manner while taking your business to the next level. There are tools available for Social Media Marketing, SEO, E-mail Marketing, Content research, creation and distribution, Analytics, etc.

Sandip Trivedi

If you want to look for the Best Digital Marketing Tools in 2020, then you should check out the Digital Sandip Academy which is India’s No. 1 Digital Marketing Agency.
Digital Sandip Academy is the best Academy to learn Online Digital Marketing Courses.
Digital Sandip Academy providing the Best Online Digital Marketing Course in Ahmedabad. Apart from digital marketing services, they also provide internships, and live projects to their students and helping students to start their own start-ups and building their profiles.

Digital sandip academy

Get in touch with Digital Sandip Academy to access Digital Marketing advance Courses, PPC course, SEO training, Social media training, Email marketing, Inbound marketing, Google Tag Manager, Google Analytics training, and many more.

The Digital Sandip Academy is led by Mr. Sandip Trivedi, who is the founder and CEO of the academy.  With 10+yrs of experience and having trained 50,000+ students. He has extensive experience in this industry both as a leading digital marketing consultant and as a trainer. He aims to create a more talented resource in the domains of Digital Marketing, Digital Analytics, and Digital Research.

Digital Sandip Academy provides advanced digital marketing courses that cover the following services:

  • Digital Marketing
  • Search Engine Optimization
  • Facebook Marketing
  • Google Analytics
  • Lead Generation
  • Inbound marketing
  • WordPress website development
  • Youtube SEO
  • SEM
  • SMM(Social Media Marketing)
  • Email marketing
  • Web Analytics
  • Landing Page Design Course
  • Google Tag Manager

Address: A-206, Addor Ambition, Beside Vimal House, Near Navkar Classes, Navrang Circle, Navrangpura, Ahmedabad.



Contact No: +91-7567154257


Click HereBest SEO Tools for Auditing and Monitoring your Website in 2020

Check out the Top Digital Marketing Tools:

  • SEMrush
  • HubSpot
  • Moz
  • Google Analytics
  • Screaming Frog SEO
  • Canva
  • Hootsuite
  • BuzzSumo
  • GetResponse


SEMrush is a powerful digital tool that can help with keyword research, position tracking, and the identification of backlink opportunities. You can also perform (On-page) Search Engine Optimization audits for your website. It also helps with the traffic analysis of any website. If you need to do keyword analysis, this is a good tool.


It offers you a free as well as a paid account. Initially, one can get a 14-day free trial to explore full features.


HubSpot offers tools for Customer Relationship Management (CRM) & Customer Service Management (CSM). It is also used for blogging, email marketing, social media, and building landing pages.


So, if you need tools for inbound, HubSpot should be your first choice.


Another great tool for today’s digital marketer is Moz. This tool can help you perform a keyword search, backlink analysis, and page analytics complemented by a great site crawler. Moz offers both paid and free SEO tools.


Google Analytics

One of the best available tools available in the market, Google Analytics simply cannot be ignored by a digital marketer. It is a very advanced tool, and if used to its full capabilities, it can provide a lot of insights on customer engagements. Moreover, Google provides a collection of free courses that will help understand the benefit of this tool. You can visit Google Analytics Academy for more information. Google Analytics is a free tool by Google.

Google Analytics

Screaming Frog SEO

Screaming Frog helps you to audit your website, identify the errors which are impacting the ranking of your website by analyzing parameters like your Page titles and description, broken links, etc. It is very useful in doing On-Page SEO efficiently. It provides the results of the audit analysis in real-time and hence, saves a lot of time. So, if you want to improve your Onsite SEO for uplifting your website ranking, you cannot ignore Screaming Frog SEO.

Screaming Frog


Click Here To know more about using Screaming Frog


If you are a social media freak and do not have any design experience, Canva is the go-to tool. This tool can be easily used to create social images, call-to-action-buttons, and infographics. One does not need to have access to advanced platforms, and this is a very user-friendly tool. This tool will help you to be active and creative on social media.



Hootsuite is a fantastic tool to store and schedule your social media posts on various platforms. You can calculate conversions, ROI, and what people think about your brand, service, or product. The free subscription is offered but comes with limitations. However, users can have a 30-day trial of professional subscriptions.

Hootsuite Logo


This tool is a research and monitoring tool to identify trends on specific topics. If your target is to generate social media ideas, blogs, check your brand’s performance and identify influencers, you can consider BuzzSumo. You can take a seven-day free trial to check if it matches your expectations and if you feel comfortable, you can take a subscription.



GetResponse is a robust tool for E-mail marketing, Marketing Automation, Conversion Funnels, and Paid Ads. It offers a 30-day free trial and then, the paid plans start from $15 per month.


If you want to organize a webinar, GetResponse can help you. You can have a group meeting or a class with GetResponse. It can also help you to create and manage Autoresponders and Landing pages.



The list of top digital marketing tools is getting new inputs with each passing day. It just adds to the options available to a digital marketer for the smooth and enhanced functioning of the entire digital marketing process. There are a lot of options available that suit your business needs. Every individual or business needs are different, and for sure, you can find a tool that suits your business.


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