E-Mail Marketing is fundamental in any business’s Digital Marketing strategy.
E-Mail was and is the King!
And there are two primary reasons behind this – one, that it is permission-based and two, it is a one-to-one communication channel. That is precisely why, even after its inception 4 decades ago, email marketing is still the most popular medium of communication for marketers to build meaningful relations with their customers. But what makes for a successful email campaign? The attractive email template design is the core of a successful email campaign. Do you know that the monthly search volume for email templates was a whopping 12100 in June 2020. This is an indication that many digital marketers do not want to use the default email templates but want something unique for themselves
Let’s try now to get an idea of what goes on to understand the basics first.
An email is a combination of a subject line, a quirky email copy, an actionable call-to-action (CTA), and a CAN-SPAM compatible footer. Now, anything you add above these email elements is like pizza topping which adds flavor to your base pizza (which in this case is your email)
- No topping and you have a plain text email.
- Add formatted colored text and images and you get an HTML email.
- Include some gifs and CSS and you have an interactive email.
Isn’t it fascinating?
Creating a good email template requires a lot of effort and quite be an engineering task with the specific skill required for coding to create one. But, then for most marketers without a background in coding – this would be almost an impossible task. Luckily, there are a host of tools that can help to develop responsive and beautiful email templates for free without requiring the users to know anything about coding.
Below is the list of top 6 such editors…
1. BEE (https://beefree.io/) – “The Best Email Template Builder & Editor”.
A Responsive email editor to create beautiful emails,
BEE is the email editor created by MailUp Group to help everyone design beautiful emails, fast. BEE provides fantastic design flexibility and great user experience, combining granular control on design elements with handy features like a built-in gallery of royalty-free images.
BEE’s application allows users to choose the width of column structures from a specific selection, which is handy and efficient. You can’t nest columns into each other, which keeps you from doing very complex layouts.
BEE Free is completely free to use. The email template editor saves the current project in the browser’s storage. So when you come back you can directly resume editing again or start a new one. You can export in a ZIP file that contains the HTML + images and use it in your own email marketing software.
You can easily upgrade to their BEE Pro package, which gives you more templates, a “review, comment & approve” functionality, multi-user support with permission controls, brand styles & settings in an “Agency” plan.
You also get a login where you can save multiple email projects for future use, using BEE Pro. They have plugins there that connect directly with the email marketing software like MailChimp, SendGrid, HubSpot and its alternatives, etc.
With SendPulse you can create and send HTML emails with the simple drag and drop editor or select from hundreds of existing templates
This platform provides all basic functionalities for you to create and modify the templates to meet your needs as well as inserting YouTube videos and social media buttons. This email template builder offers you over 130 pre-made templates and enables you to add and save elements you want to use in your future templates.
“Collaborative email builder and content management platform for Businesses, Agencies, Enterprises”
Chamaileon is an ESP agnostic email builder platform designed to help agile marketing teams get organized, optimize their email production processes, and focus on the bigger picture of email marketing.
The editor enables email professionals and their teams to create amazing on-brand email experiences at a scale without touching a single line of code.
You can find hundreds of pre-designed responsive email templates and ready to use.
Structure elements can be nested into each other, so you can add any number of columns in the editor, and you can individually adjust the size of every column by pixels.
In the email editor, you have options to add borders, paddings, margins, and each of these can be changed by pixels.
Chamaileon offers two unique features, which are not available in most other email builder platforms:
The “Show on Mobile / Show on Desktop” feature: With the combination of these features, you can create different versions of your email for mobile and desktop.
The Block saving function: You can save your very own drag and drop element groups, so you don’t need to recreate those blocks in future projects. This way you can save for example certain headers, footers, or any product block to your workspace or specific folders. This way your teammates will be able to reuse them any time.
Chamaileon has a responsive email generator engine so that any email template you create will look great in most email clients. It supports all Apple and Android devices and works on all versions of Outlook. It will significantly reduce the time spent with email testing and fixing.
Chamaileon also allows team members to share the same workspace when designing an email marketing campaign. With their collaboration feature, each member of the marketing team can access the template that is being designed and edit according to their customized account.
“online Drag and drop editor to create responsive email templates fast without any HTML skills.”
Stripo is an online drag-n-drop and HTML email editor. Stripo enables 190,000+ users and teams of different industries to design responsive email templates fast with little to no HTML skills.
This tool provides a library of content modules for storing the most frequently used email elements and components.
The Stripo interface displays ‘Appearance’ and ‘Content’ sections combined in one menu, so you can relocate both to the right or left based on your preferences. Decide on the tech settings, colors, font size in the ‘Appearance’ section and choose the appealing content for your template in the ‘Blocks’ section.
With Stripo, you can build interactive email elements, such as CSS-animated buttons, image rollover effect, and countdown timers from inside the editor.
The Stripo compilation comprises 350+ free HTML email templates for 2020. Their selection of responsive email templates can be sorted by type, e-commerce, industry, or season, which makes choosing a template easier. Besides their ready-to-use email templates, Stripo also provides custom email templates on demand from the user.
It is integrated with 45+ ESPs, and email clients, including Mailchimp, HubSpot, Salesforce, Campaign Monitor, Constant Contact, Mailigen, Braze, GetResponse, SendGrid, eSputnik, Outlook, Gmail, and others You can also export the template design to HTML and use it to send your email campaign from any other email marketing tool of your choice.
The service is multi-language, so change it from English to any of their 7 other language choices (Deutsch, Spanish, French, etc.).
5.Mail Styler 2
“Email newsletter builder software for Windows”
Mail Styler is a powerful email editor and newsletter creation software to build perfect HTML email templates with a simple series of drag and drops.
Once you download Mail Styler on your computer, you only have access to a limited number of free responsive email templates, while all the other options (labeled new or PRO) are exclusive to paying users.
The software is relatively easy to use, though quite rigid. It doesn’t leave much room for creativity and customization. For example, you can only choose from a restricted number of fonts and a few predetermined color palettes. It also has a cool feature that lets you preview the subject and preheader of your email on both desktop and mobile before you send it out.
6.Mail Designer 365
“Your Email marketing template and campaign designer for Mac.”
Mail Designer 365 is a visual design platform, dedicated to building modern, responsive email newsletters for Mac
It helps in making professional design mobile-ready, responsive newsletters for desktop and mobile devices, with no knowledge of HTML coding required! The Full layout flexibility enables the creation of any newsletter layout, thanks to a very powerful but familiar WYSIWYG interface.
It is the template built for designers – 100+ professional templates, millions of layout combinations, re-usable elements, image editing, and web-font support.
The software offers almost an infinite number of themes and layouts for really good looking emails. The unique feature of the tool is the excellent support for mobile views as standard. so, you can quickly set specific layouts for different screen sizes. Another notable unique feature is the large variety of preset layouts and access to Unsplash built-in.
So, now that you have all the resources you need, there are no more excuses to send boring emails. Whether you’re using downloaded email templates or a drag-and-drop design tool, you’re ready to start sending beautifully-designed emails that convert!
After creating the design that you want to use — whether using a template or creating your own email — don’t forget to use email list segmentation and personalization tactics in your message content to achieve the maximum amount of engagement.
And, if you’re creating a newsletter, be sure to think of the user’s needs first.