Digital Marketing in India is growing as we talk. Digital marketing is not so old, and it came into fashion a few years ago. Each year, Digital marketing trends and strategies are changing so fast that we can’t imagine. Concerning these aspects, choosing Digital Marketing as a career is a good option for the youth. Digital Marketing involves many forms of marketing, and as it is an extensive territory, there is a considerable demand for online marketers in a lot of companies across India and the rest of the world. MBA Digital Marketing gives you a competitive edge in this Digital era.
Whether you’ve just completed your bachelor’s degree or you’re thinking of adding weightage to your CV, an advanced degree in marketing can only spread your career profile. Many educational institutions, startups, and agencies are providing online MBAs in Marketing to their degree roster. With an MBA in Digital Marketing degree, students get lots of opportunities to show their abilities in the global scenario.
Knowledge in Digital Marketing provides you with more chances and opportunities for launching a new business and making it a successful marketing project You could also become a Business Consultant and develop someone else’s business if you have acquired the necessary digital advertising skills. Or else, you could apply for positions like Digital Marketing Executive, Social Media Manager, Digital Marketing Strategist, SEO analyst, Social Media Marketer, Market research analyst, Public relations manager, Brand manager, Advertising manager, Business & Sales Consultant, etc.
General Qualifications required for MBA in Digital marketing –
– Candidate should have passed a Bachelor’s degree in any stream from an esteemed institute /university.
– Candidate should have achieved a minimum of 50 percent of the marks in the certifying examination. Please note that the actual minimum marks should be as per the judgment of the applied college/university or institute. Different colleges and institutes may choose different cut off marks.
– The candidate should have passed the relevant entrance test with an adequate score. Some schools and colleges also make it mandatory to qualify any nationalized entrance examination like CAT/MAT/GMAT etc.
The MBA in digital marketing syllabus concentrates on adding specially designed programs that introduce promotion and advertisements of brands, their products, and services. It associates with various techniques of development and innovative ideas to advertise multiple brands and to keep a document of analytical data. The graduates can acquire technical knowledge of digital advertising and the tools required for promotion through online sources. Skills needed to involve an audience within digital media and effectively to advertise the products through this network can be well understood by pursuing a course for MBA in Digital Marketing.
Now let’s have a look at the curriculum and fee structure associated in this field. The regular course will be a fulltime 2-year program, which is divided into four semesters. The syllabus of this course mainly comprises of subjects like Introduction to Digital Marketing & E-Commerce, SEM, Email Marketing, Social Media Marketing, Digital Branding, and Content Marketing, Digital Advertising, Web Analyst, Advertising Communication, Market Research, E-business technologies, Consumer Behavior, Internet Marketing Strategies, Distribution Management, Mobile Marketing, Affiliate Marketing, Online Reputation Management, Brand Planning & Consumer Insights. The average annual fee structure ranges from INR 50,000 to INR 7 lakhs.
List of Colleges that offer MBA In Digital Marketing–
1.IIKM Business School (IIKM), Chennai
IIKM Business School follows the ideology of student-centered learning. The management institute pursues the teaching process of learning through direct experience. IIKM Business School advocates learning through seminars, workshops, and industry visits. The world-class facility offered by IIKM Business School develops the students and enables them to put their best foot forward. The course is a two-year, full-time course. Fees for the MBA digital marketing course is 2.5 Lacs (Annually)
2. Rai University, Ahmedabad
Rai University offers a two year MBA course. The institute also organizes an integrated and Dual BBA/MBA program. The total intake for the two-year program is 90 seats, and for the Dual Integrated BBA/MBA program, a total of 60 seats each are available. Candidates should have passed 10+2 from a recognized university and should have completed an undergraduate course with a minimum of 50% in aggregate. Annual fees for this MBA digital marketing course is 1.61 lakhs and the final selection is finally based on the interview.
3. JK Lakshmipat University, Jaipur, Rajasthan
This institute works with the spirit to disseminate knowledge and nurture creativity in students. The college offers MBA in Digital Marketing and Web Analytics; two sought after, growing fields. It’s a full-time, two-year course. The university was founded in 2011. It is a private university. It is UGC approved and is a member of the AIU.
4. Centurion University of Technology, Bhubaneswar
This private university is UGC approved and has Grade ‘A’ accreditation from NAAC.The university is also a member of the AIU. This university is offering MBA in Digital Marketing and E-Commerce and has its campus expanded across multiple locations – Bhubaneshwar, Paralakhemundi, and Vizianagaram and like most other Digital Marketing postgraduate courses, it is also a two-year, full-time course.
5. RIMT University, Punjab
This university offers a straight MBA in Digital Marketing. It is recognized by the UGC. The course offered by this institute is MBA in Digital and Social Media Marketing. The able and committed faculty offers you a high degree of knowledge. The focus on real-time practical experience is what makes it one of the encouraging colleges.
6. Integral University, Lucknow, Uttar Pradesh
Integral University is a private university and approved by UGC, and it is a part of AIU. NAAC accreditation is Grade B. Here, they offer MBA in Digital Marketing and E-Commerce. The MBA course in Digital Marketing offered by the university is handled in association with TimesPro, which is a well-established source for management studies. The college provides amenities such as a separate hostel for boys and girls, smart classrooms, WiFi facility, a central auditorium for special occasions and events, and a 24 x 7 Library service and the digital library services should be yet another great additional point.
7. Xavier Institute of Management and Research, Mumbai
The Xavier Institute of Management and Research is one of the most recognized MBA colleges that offer a course in Digital marketing. The college does not specifically provide an MBA program only for Digital Marketing but offers MMS or Masters in Management Studies course that has Digital Marketing as a specialization option and the university also encourages students to pursue an internship with the corporates under its Corporate Management Traineeship Program. The most attractive opportunity for the students is the involvement of the executive placements season undertaken by it to invite the corporates to hire their students.
In addition to these colleges, some other top universities that offer MBA with Digital Marketing as a specialization in India, are:
- ASM Group of Institutions, Pune
- ITM Business School, Bangalore
- Vidya Jyoti Eduversity (VJE), Chandigarh
- KL University (KLU), Guntur
- RVS Institute of Management Studies and Research, Coimbatore
- Devi Prasad Goenka Management College of Media Studies
- NIIT university
- SGT university
MBA Digital Marketing is a unique specialization that is now becoming a good focus area for many universities. The Digital Marketing field is growing at an accelerated speed, while marketers are faced with new challenges and opportunities within this digital age. So, Keep Learning and Keep Growing!